Nature Valley "Get Good With Nature" AI Pitch
This pitch we did for Nature Valley acted as an exercise in how many different avenues of AI generation we could work into a project. After receiving the initial character designs from a vendor, (with a development video animated by yours truly,) we proceeded with creating an individual spot for each animal character. Check out the spots below and also read up on some NERD STUFF regarding how I brought each spot to life!
Step 1: We imagined a different celebrity voice for each animal: Glenn Howerton for the Fox, Kate McKinnon for the Racoon, and Kumail Nanjiani for the Racoon. I then isolated clips of each celebrity speaking and used those clips to generate an AI "voice" for each. We then fed the each animals "lines" from the scrip into the voice generator and came out with a few takes of each line in each celebrity's voice.
Step 2: We ran the character designs through an AI image to video engine that created a few different takes of the animals moving their mouths. We then compared the clips to the VO we had generated and paired each VO to a clip that worked best for a crude lip sync.
Step 3: Once we had a clip generated for each line of VO, I put my editor hat on and strung the clips together in a way that flowed as a cohesive naration for each character.
Enterprise Runway Generation Pitch
This project was more of an exercise that was concepted as a study in the capabilities of Runway AI. I was provided with a script, shot list, and VO and given carte blanche to develop this spot using only Generative AI for the visuals. All scenes were generated using Runway to create an initial boardomatic and then run back through to generate the motion. I also handled all editing duties in addition to the image/video generation.
