Being promoted to this role, I took on a more"jack-of-all-trades" position that spans the gamut of all things digital design (while still maintaining the duties of a production artist).Additional roles included creating AR lenses, UX layouts, and AI generated content for pitches. I worked directly with producers and account folks to bring their ideas to life using whatever digital techniques would best suit the job.

As the head of Production Art at BBDO, I led the creation of countless digital and motion assets, as well as mentored the PAs between our NY and LA offices. While still doing very much of the creating myself, I also performed management duties and made sure our gold standard of design was upheld between the coasts. Notable clients include AT&T, Dunkin, Exxon, and Mars.